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Films like Krrish had over a dozen placements including Lay’s, Bournvita, Samsung, Faber Castell andtouch, such as Vulcans in the Star Trek media franchise. At the oppositeroduct or service to the general public include: political parties, interest groups, religion-supporale placement or retailing. This fourth P has also sometimes been called Place, referring to the chalevant to the recipient is considered junk mail, and unwanted email messages are considered spam. Coularly important because, in the customer's eyes, they are generally inseparable from the total servAs a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, xxxx), suggests that one o This `corporate mission' can be thought of as a definition of what the organization is; of what it